Leadership Development

Leadership Training and Individual Development are the essential keys to building a resilient and progressive company. At Potential Max, we have been creating High Performance Learning Journeys (HPLJ) for our clients and helping them achieve lasting results and training ROI.

The Association of Talent Development report Lifelong Learning: The Path to Personal and Organizational Performance,  found that nearly 45 percent of talent development leaders in organizations overall said that building workforces of lifelong learners and individual leadership development was a priority, and more than a third actively encouraged continuous learning.

Potential Max Consultants have been designing and delivering Leadership training programs for our clients from across the Middle East for several years. As specialists in both classroom and virtual training, our certified trainers and facilitators bring the topic on hand to life with rich examples from real life, exciting learning activities, enjoyable shared group tasks and individual experiences.

We create bespoke high performance learning journeys (HPLJ) that incorporate various elements of learning and development including online learning, micro learning, classroom workshops, e-learning and other blended learning approaches.

With an extensive library of over 200 courses, we can meet the requirements of every department from HR to Sales, Corporate to Strategy, Logistics to Quality and more. All of our courses are fully modular based and can be modified as per specific client requirement.

The Problem with Traditional Training Programs

Learning and development leaders have been facing the truth for: Traditional training does not hit the mark.

Research cited in the Harvard Business Review concludes that learning does not lead to better organizational performance because people soon revert to their old ways of doing things. Various impact evaluation studies have also proved that only about 20% of training ‘sticks’ in improved job performance while the balance 80% is wasted.

For too long L&D has focused on developing methods and techniques to improve the learning situation, but what about the “doing” situation – the performance environment? After a traditional training participants are left to fend for themselves, but when they are supported more frequently there is a big difference in driving desired business outcomes.

Did you know that

0 %
of learners use the training to provide value
Source: Harvard Business Review Report
0 %
of managers believe that their programs meet needs
Association of Talent Development
0 %
Net Promoter Scores (how employees rate their learning efficiency)
Josh Bersin Associates

Introducing the High Performance Learning Journey (HPLJ)

The High Performance Learning Journey ® (HPLJ) approach has been proven to dramatically increase the impact of training on workplace performance.

With the HPLJ, the focus shifts from just learning to doing. In practical terms, it means application of the HPLJ framework to design the learning journey in terms of understanding the business objectives, training outcomes, gaining commitment from the participants as well as their supervisors, delivering the necessary content through a variety of means including classroom sessions, e-learning, micro learning and virtual learning programs. Finally there is a link to on the job performance through tasks, projects and post workshop workbooks that cement the learning and allows the participants to apply what they learned to their jobs.

You can download the Impact study on HPLJ and see the results for yourself.


With HPLJ, percentage of participants who feel

Their Contribution to Business Impact
Source: Impact study
Sustained Performance Impact
Source: Impact study
Accountable for applying learning
Source: Impact study

What to Expect from our Training Programs

Our Workshops are designed to maximize learning and minimize guesswork. All the courses come with comprehensive workshop material including content rich participant manuals, reference guides and charts. The pre workshop and post workshop assessments are carefully designed to deliver clear objectives in terms of the actual learning as well as ROI from the training.

Interactive & Immersive

The Workshops are completely hands-on and interactive. Participants learn by doing themselves rather than simply watching powerpoint presentations leading to greater impact and interest.

Comprehensive Workshop Material

All  Workshops come with comprehensive workbooks, student manuals, reference tables and reckoners and use of visual aids to reinforce learning and deliver higher knowledge retention for everyone.

Pre & Post Workshop Assessments

All Workshops come with pre workshop assessments to check existing levels of competence as well as Post workshop assessments to measure ROI and improvement levels of participants.

Catalog of Training Programs

We have a rich catalog of over 200 full fledged training programs that covers every job function and every level. What you see below is only a partial list of our programs. We keep creating new programs based on specific requirements from our clients. If you do not see a program that fits your requirement fully, we could probably create one that does. 

Click on the main category to view the programs within.

Body Language: Reading Body Language As A Sales Tool
Building Relationships for Success in Sales
Dynamite Sales Presentations
Overcoming Objections to Nail the Sale
Prospecting for Leads like a Pro
Selling Smarter
Telemarketing: Using the Telephone as a Sales Tool
Project Management Fundamentals
Intermediate Project Management
Advanced Project Management
Project Management Training: Understanding Project Management
Project Management: All You Need to Know
Effective Planning And Scheduling
Project Planning: All You Need to Know for project management
Encouraging Sustainability and Social Responsibility in Business
English as a Second Language: A Workplace Communications Primer
Workplace Diversity Training: Celebrating Diversity in the Workplace
Creating a Workplace Wellness Program
Creating Successful Staff Retreats
An Environmental Audit Primer
Becoming a Progressive Employer
Environmental Sustainability: A Practical Approach to Greening Your Organization
Basic Business Management: Boot Camp
Writing A Business Plan
Entrepreneurship 101
Marketing for Small Businesses
Building a Consulting Business
Communications for Small Business Owners
Kickstarting Your Business with Crowdsourcing
Building an Online Business
Social Selling for Small Businesses
Making your Business Better
Crisis Management
Employee Accountability
Change Management: Change and How to Deal With It
Conflict Resolution: Dealing with Difficult People
Conference and Event Management
Delegation: The Art of Delegating Effectively
Giving Effective Feedback
Managing Across Cultures
Managing Difficult Conversations
Meeting Management: The Art of Making Meetings Work
Motivation Training: Motivating Your Workforce
Team Building: Developing High Performance Teams
The ABCs of Supervising Others
The Professional Supervisor
Budgets and Managing Money
Personal Branding
Active Listening
Anger Management: Understanding Anger
Building Self Esteem and Assertiveness Skills
Business Etiquette: Gaining that Extra Edge
Communication Strategies
Creative Thinking And Innovation
Critical Thinking
Developing Your Executive Presence
Emotional Intelligence
Getting Stuff Done: Personal Development Boot Camp
Goal Setting
Influence and Persuasion Skills
Managing Pressure and Maintaining Balance
Networking for Success
Problem Solving and Decision Making
Self Leadership
Stress Management
Time Management: Get Organized for Peak Performance
Negotiating for Results
NLP (Neuro Linguistic Programming): Tools For Real Life
NLP: An Introduction to Neuro Linguistic Programming
Managing the Virtual Workplace
Being a Team Player
Beyond Workplace Politics
Building Better Teams
Business Ethics For The Office
Conflict Resolution: Getting Along in the Workplace
Creating a Positive Work Environment
Working Smarter: Using Technology to your Advantage
Workplace Success: Eight Key Skills You’ll Need
Conquering Your Fear of Speaking in Public
Public Speaking: Speaking Under Pressure
Public Speaking: Presentation Survival School
Continuous Improvement with Lean
Lean Process Improvement
Process Improvement with Gap Analysis
Six Sigma: Entering the Dojo
Advanced Skills for the Practical Trainer
Developing a Lunch and Learn Program
Developing a Training Needs Analysis
Developing Your Training Program
Facilitation Skills
Making Training Stick
Measuring Training Results
Survival Skills for the New Trainer
The Practical Trainer
Training with Visual Storytelling
Using Activities to Make Training Fun
Safety in the Workplace
Workplace Ergonomics – Injury Prevention Through Ergonomics
Planning for Workplace Safety
Developing a Safety Procedures Manual
Workplace Safety- Supervisor’s Role and Responsibilities


Global Business Strategies
Business Succession Planning: Developing and Maintaining a Succession Plan
Growth Hacking
Appreciative Inquiry
Balanced Scorecard Basics
Developing a High Reliability Organization
Strategic Planning
Risk Management
Business Process Management
Business Leadership: Becoming Management Material
Coaching and Mentoring
Conversational Leadership
From Boss to Leader
Leadership Skills for Supervisors
Women Leadership: Owning Your Strengths and Skills
Bullying in the Workplace
Code of Conduct: Setting the Tone for Your Workplace
Conducting Effective Performance Reviews
Creating a Top Notch Talent Management Program
Disability Awareness: Working with People with Disabilities
Dispute Resolution: Mediation through Peer Review
Employee Recognition: Appreciating Your Workforce
Generation Gap: Closing the Generation Gap in the Workplace
Hiring for Success: Behavioural Interviewing Techniques
Human Resources Training: Training HR for the Non HR Manager
Onboarding -The Essential Rules for a Successful Onboarding Program
Orientation Handbook: Getting Employees Off to a Good Start
Performance Management: Managing Employee Performance
Talking To Employees About Personal Hygiene
Workplace Harassment: What It is and What to Do About It
Workplace Violence: How to Manage Anger and Violence in the Workplace
E Commerce Management
Basic Internet Marketing
Building a Brand on Social Media
Conducting Accurate Internet Research
Creating A Google AdWords Campaign
Creating Winning Webinars: Getting Your Message Out
Digital Citizenship: Conducting Yourself in a Digital World
Digital Transformation
Introduction to E-Mail Marketing
Marketing with Social Media
GDPR Readiness: Creating a Data Privacy Plan
GDRP Readiness: Getting The Message Out
Corporate Branding: How to Create and Manage
Marketing And Sales
Trade Shows: Getting the Most Out Of Your Experience
Writing Reports and Proposals
Advanced Writing Skills
Business Writing That Works
Creating Winning Proposals in a two-day course
Writing for the Web
Inventory Management: The Nuts and Bolts
Logistics and Supply Chain Management
Purchasing and Procurement Basics
Call Center Sales Training
CRM – Introduction To Customer Relationship Management
Customer Service Training: Managing Customer Service
Customer Service: Critical Elements of Customer Service
Accounting Skills for the New Supervisor
Research Skills
Skills for the Administrative Assistant
The Minute Taker’s Workshop
Mastering the Interview
Creating a Dynamite Job Portfolio
Getting Your Job Search Started
Public Relations (PR)
Dealing with the Media: Creating a positive working relationship
Honing and Delivering Your Message
Identifying and Combatting Fake News


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What our attendees say...

A testimony to how effective the workshops are, is the fact that many of our attendees come back for newer workshops. Here's a sampling of what they think about us...
" Your Goals for a Life with Balance workshop was a 10/10 for me. It opened my eyes to what could be achieved with everything that is surrounding my life."
-H. Eissa
"The workshop offered excellent ROI and it makes you think a lot about the things that are valuable to us. I will be definitely returning"
-A. Kathmale
"I loved the Personal Branding workshop very much and intend to use the skills I learned right away in my life and career"
-I. Acopian
" I thoroughly enjoyed the 3 Steps to Job Success workshop. I got some great insights about how to go about with a job search strategy and in making my "Bulletproof" Resume."
-Khalid B
" I got great value out of the workshop and it was a good opportunity to gain insight from a Recruiter's viewpoint that allows me to apply the techniques everywhere."
-A. Wood
"This workshop is a must for anyone looking to progress in their careers. The information was great and well presented"
-Lea C